Janet Djan
Tom Stock
If we make three viral videos for alt, ctrl and del then maybe we can have a mix of entertainment, information and shock tactics like the virals above.
I typed 'healthy eating' into google and most of the sites that came up were government based (NHS , Bupa , eatwell.com ) except for the better ones above. In summary they are not very interesting, dull to look at/read and very preachy. If we take an opposite approach then we are likely to be more successful in our campaign.