We are going to produce a short video for marketing purposes for our campaign.
Happy Family day out(Lots of use of colour and stereotypical happy family environments.)
Contrast - DAY TURNS TO GREY with the mother being removed from the scene.Colours that represent sadness.
Presentation of Cervical Cancer Statistics
SHOCKING FACTS AGAINST THE SCREEN
Random Interviews Different questions to women about Cervical Cancer… I.e Did you know? Are you aware of the facts?
Record the reactions
SLOGAN/CATCHPHRASE TO CREATE SHOCK VALUE
Woman saying her side of the story and how the vaccination had helped improve her life.
Positive reasons why to get the vaccination.
Raise awareness of the importance.
Final scene shows her life as it is now, career, family life, health, beauty and children all the things that women strive for. Implying that as a result of the vaccination she has been able to fulfil her dreams and continue to have a healthy lifestyle.
Different expressions of counting down - waiting - TIMER.TIME IS RUNNING OUT
FLICKING OF PENCIL ON PAPER
CLICKING FOOT ON TABLE LEG
SLOGAN - WHY WAIT?IMPORTANCE OF VACCINATION ECT.
Woman being told that she has Cervical Cancer - then telling her parent and friends.
Show the negative
Deep, upsetting, emotional
Show the effect that it has on peoples livesGet the target audiences brains working and thinking.
Encouraging them to receive the vaccination.
Girl running in darkness, being chased by an imaginary figure.
Statistics flashing around
Sounds of heavy breathing/heart pounding
EXAMPLE SLOGAN - DON’T LET CERVICAL CANCER CHASE YOU… CHASE IT.
Video presentation / Windows Movie Maker
Pictures from our campaign
Different slogans/Signs with statistics.
This ideas were written by Justin Cuthbertson and uploaded by Georgina Baker