An example of "ideal people". Using cosmetics, which is already unnatural:
http://www.topfoto.co.uk/gallery/HaroldChapman/images/prevs/0975149.jpg
This is some propaganda and promotion of male-female couples (in a way). In this advertisement happiness is associated, probably, with marriage(or relationship) between a man and a woman:
Beneath the picture: "Picture Perfect". Also ideology.
Here is the link to Advertising Standards Authority: