2nd section

An example of "ideal people". Using cosmetics, which is already unnatural: http://www.topfoto.co.uk/gallery/HaroldChapman/images/prevs/0975149.jpg

This is some propaganda and promotion of male-female couples (in a way). In this advertisement happiness is associated, probably, with marriage(or relationship) between a man and a woman:

http://www.google.co.uk/imgres?imgurl=http://www.onlinedatingbook.co.uk/blog-images/shaadi2.jpg&imgrefurl=http://www.onlinedatingbook.co.uk/blog/online-dating-news/shaadicom-advertising-on-the-tube&usg=__kvU-KGe_JoN_XNCbSpt1q1qoV2A=&h=1224&w=1632&sz=188&hl=en&start=32&zoom=1&tbnid=oVWkNOpnnPly_M:&tbnh=129&tbnw=172&ei=DcBaTZL6BtiT4Ab4rPnfCw&prev=/images%3Fq%3Dlondon%2Bunderground%2Badvertisements%26hl%3Den%26biw%3D1600%26bih%3D729%26gbv%3D2%26tbs%3Disch:10%2C342&itbs=1&iact=hc&vpx=1028&vpy=428&dur=3340&hovh=194&hovw=259&tx=138&ty=159&oei=_b5aTaGwBpOLhQel8unZDA&page=2&ndsp=34&ved=1t:429,r:14,s:32&biw=1600&bih=729

Beneath the picture: "Picture Perfect". Also ideology.

http://www.dailymail.co.uk/health/article-1117243/Family-photographs-help-develop-childs-positive-self-image.html

Here is the link to Advertising Standards Authority:

http://www.asa.org.uk/